Selected Work
Betty Williamson
The challenge - An established wedding planner & stylist with an exceptional reputation, looking to strengthen their online presence through more strategic storytelling and consistent content.
My role
Marketing Strategy | Social Media Management | Content Planning | Content Direction
The outcome
More than 195,000 Instagram views in one quarter, increased engagement through Reels, and a stronger personal brand that reflects Betty Williamson’s expertise.
The Village Bakery
The challenge -A much-loved family bakery with a loyal local customer base, looking to reach new audiences while strengthening the connection with existing customers through strategic storytelling and consistent content.
My role
Marketing Strategy | Social Media Management | Content Planning | Photography | Videography | Community Management
The outcome
More than 2.8 million impressions, over 2.5 million video views and thousands of new followers in just a few months. By shifting the focus from simply showcasing products to telling the stories behind the people, process and bakery favourites, social media became a genuine driver of awareness, customer engagement and footfall.
Brookwood Kitchens
The challenge - A long-established family business with an outstanding reputation, looking to better communicate the quality of its craftsmanship while bringing the people, process and projects behind Brookwood to the forefront.
My role
Marketing Strategy | Social Media Management | Content Planning | Content Direction | Community Management
The outcome
A stronger digital presence built around project-led storytelling, giving potential clients a deeper understanding of Brookwood's craftsmanship, the people behind the business, and the level of detail that sets every project apart. The result has been significantly stronger engagement, rapid audience growth across three platforms and a consistent flow of enquiries.
Olive & Vine Wedding Catering
The challenge - With an established reputation for exceptional weddings and events, Olive & Vine wanted to elevate their online presence to match the premium experience they've become known for.
My role
Marketing Strategy | Social Media Management | Content Planning | Content Creation | Photography | Videography
The outcome
The account became more visible, more engaging and more memorable. Instagram views more than doubled to over 276,000 in one quarter, with the strongest-performing content built around supplier collaboration and thoughtful storytelling.
Metro Office